User Interviews
User Testing
Low/Mid/High-Fidelity
Prototyping

Ormon is not just a product but a case study in the evolving landscape of wellness apps. It explores the untapped potential of hormonal health as a key driver for well-being and how wellness technology can better integrate emotional and physical health. Inspired by David JP Phillips’ book High on Life: How to Naturally Harness the Power of Six Key Hormones, this concept investigates how hormones influence energy, mood, and focus, and how this understanding can be applied to improve everyday wellness through accessible technology.

User Research

Extensive user research included 42 surveys and 9 in-depth interviews with people aged 20–45, exploring health habits, hormonal awareness, and app interactions. Many felt overwhelmed by data but lacked clarity on how it connected to their daily lives. A key insight: users struggled to link habits like sleep and diet to their hormonal balance.

From this, Alex emerged as a representative persona—a 32-year-old marketing professional who values health but struggles with stress, energy, and sleep. He finds health apps too complex or impractical, often abandoning them. Users like Alex seek clear, actionable insights that seamlessly fit into their daily routines.

Competitive Analysis

After testing and analyzing over 30 health apps for design, performance, setup, and features, a clear pattern emerged: most apps focus solely on either physical or mental health, rarely bridging the two. Fitness apps track activity, while mental health apps address emotions—without connecting them.

Hormonal health apps like Flo and Clue primarily target menstrual health, offering limited insights into how hormones affect energy, mood, and overall well-being across all genders.

This highlights a major gap: users need a holistic tool that seamlessly links physical and emotional health through the lens of hormonal balance.

Usability Testing 

To refine Ormon, I conducted usability testing on the prototype. Users found the Hormonal Balance Dashboard and interactive hormone graph particularly valuable, as they made complex data more accessible. Personalized coaching also stood out as a key feature, helping users translate insights into actionable steps. This feedback confirmed the need for a tool that connects hormonal health with daily life.

Moodboard

The moodboard for Ormon focused on a calm, intuitive design, using soft colors and clear visualizations to make tracking stress, sleep, and nutrition feel effortless. The goal was to create an experience that feels both scientifically grounded and emotionally supportive.