I am a designer working at the intersection of culture, research, and visual communication. My work begins with curiosity and questions. Growing up in Germany with Portuguese roots shaped my interest in themes of cultural identity, emotion, and belonging.
Through design, research, and artistic exploration, I investigate themes such as identity, culture, and emotion, translating complex ideas into visual experiences that connect knowledge with people.
I don’t just focus on aesthetics. I look for the form that best fits the message and invites people to engage — whether through a book, exhibition, visual identity, or digital platform. My work is concept-driven and always considers the people it is meant for, aiming to create authentic and meaningful experiences.
I have collaborated with cultural institutions, studios, and individuals across culture, education, and health. If you’re interested in working together on a project or exploring an idea, I’d be happy to connect.
Through design, research, and artistic exploration, I investigate themes such as identity, culture, and emotion, translating complex ideas into visual experiences that connect knowledge with people.
I don’t just focus on aesthetics. I look for the form that best fits the message and invites people to engage — whether through a book, exhibition, visual identity, or digital platform. My work is concept-driven and always considers the people it is meant for, aiming to create authentic and meaningful experiences.
I have collaborated with cultural institutions, studios, and individuals across culture, education, and health. If you’re interested in working together on a project or exploring an idea, I’d be happy to connect.
EXPERTISE
Research
Concept Development
Information Design
Exhibition Design
Editorial Design
Visual Identity
UX/UI Design
Illustration
Research
Concept Development
Information Design
Exhibition Design
Editorial Design
Visual Identity
UX/UI Design
Illustration
EXPERIENCE
15+ years as freelance and agency-based designer and creative director
15+ years as freelance and agency-based designer and creative director
QUALIFICATIONS
Bachelor of Arts
Master of Arts
Multimedia Design
UX/UI Design
Bachelor of Arts
Master of Arts
Multimedia Design
UX/UI Design
WORK FIELDS
Culture
Health
Education
Consumer-oriented industries
Culture
Health
Education
Consumer-oriented industries
↓ HOW I WORK
For me, design goes beyond aesthetics. It is about thinking, questioning, and connecting ideas, emotions, and people.
My approach combines research, concept development, and visual design to create meaningful experiences across print, space, and digital media. My process includes:
01
03
Contextual Research
I start by diving deep into the topic, getting to know the people and context involved. This helps uncover ideas that not only look right but truly make sense.03
Translation
Design is about turning insights into form. I shape complex content into visual experiences that are clear, relevant, and resonant.
02
04
Concept Development
At the core of every project is a strong idea. I explore narratives and define the key message, always with empathy and the audience in mind.04
Collaboration
Design is a dialogue. I collaborate closely with clients, partners, and users to make sure the work is meaningful, intentional, and connects with its audience.
↓ FORMATS
I create spaces where people can learn, feel, and connect with ideas in a meaningful way. Whether it’s an exhibition, installation, or immersive experience, my focus is on making moments that matter.
I help make complex information easy to understand and engaging. Through clear layouts and storytelling, I bring content to life so it’s both accessible and interesting.
I design visual identities that reflect what an idea or organization stands for. Simple, honest, and memorable, made to connect with people on an emotional level.
I create digital experiences that are easy to use and meaningful to navigate. Whether it’s a website or app, I make sure it feels clear and welcoming for everyone.
My work is guided by the message and designed to engage and connect. To bring this to life, I use formats such as:
Exhibitions & Experiences
I create spaces where people can learn, feel, and connect with ideas in a meaningful way. Whether it’s an exhibition, installation, or immersive experience, my focus is on making moments that matter.
Editorial & Print
I help make complex information easy to understand and engaging. Through clear layouts and storytelling, I bring content to life so it’s both accessible and interesting.
Visual Identities
I design visual identities that reflect what an idea or organization stands for. Simple, honest, and memorable, made to connect with people on an emotional level.
Digital Interfaces
I create digital experiences that are easy to use and meaningful to navigate. Whether it’s a website or app, I make sure it feels clear and welcoming for everyone.
↓ OUR COLLABORATION
Sometimes ideas are still unfolding and the best way to express them isn’t clear yet. I’m here to listen, to ask questions, and to explore with you how your story can take shape and find its own form. If you feel like creating something meaningful together, let’s connect and see where the process leads us.
Contact me →