My work begins with curiosity and questions. Growing up in Germany with Portuguese roots, I often explore themes shaped by cultural identity, emotions, and how we relate to the world. Using design, research, and art, I dive deep to understand these themes and create visual experiences that open a space for reflection and connection. I pay close attention to details, believing they make a big difference in how a message is felt and understood.
I don’t just make things look good. I look for the form that fits the message and invites people to engage, whether that is a book, an exhibition, a visual identity, or a digital platform. I enjoy working conceptually and always with people in mind, making sure my work feels authentic and meaningful.
I have collaborated with cultural institutions, studios, and individuals across culture, education, and health. If you share an interest in exploring complex or emotional topics through thoughtful visual experiences, I’m always open to connect and exchange ideas.
I don’t just make things look good. I look for the form that fits the message and invites people to engage, whether that is a book, an exhibition, a visual identity, or a digital platform. I enjoy working conceptually and always with people in mind, making sure my work feels authentic and meaningful.
I have collaborated with cultural institutions, studios, and individuals across culture, education, and health. If you share an interest in exploring complex or emotional topics through thoughtful visual experiences, I’m always open to connect and exchange ideas.
Expertise
Research; Concept; Exhibition; Editorial;
Visual Identity; Digital Interfaces; Illustration
Research; Concept; Exhibition; Editorial;
Visual Identity; Digital Interfaces; Illustration
Experience
15+ years as freelance & agency-based designer and creative director
15+ years as freelance & agency-based designer and creative director
Qualification
Bachelor of Arts;
Master of Arts;
Multimedia Design;
UX/UI Design;
Bachelor of Arts;
Master of Arts;
Multimedia Design;
UX/UI Design;
Work fields
Culture;
Health;
Education;
Consumer oriented Industries
Culture;
Health;
Education;
Consumer oriented Industries
↓ HOW I WORK
For me, design is more than making things look good. It is thinking, questioning, and connecting ideas, emotions, and people. My process includes:
01
03
Contextual Research
I start by diving deep into the topic, getting to know the people and context involved. This helps me find an idea that not only looks right but truly makes sense.03
Translation
Design is about turning insights into form. I shape complex content into visual experiences that are relevant, resonant, and clear.
02
04
Concept Development
At the core of every project is a strong idea. I explore narratives and define the key message, always with empathy and the audience in mind.04
Collaboration
Design is a dialogue. I collaborate closely with clients, partners and users to make sure the work is meaningful, intentional, and connects with its audience.
↓ FORMATS
I create spaces where people can learn, feel, and connect with ideas in a meaningful way. Whether it’s an exhibition, installation, or immersive experience, my focus is on making moments that matter.
I help make complex information easy to understand and engaging. Through clear layouts and storytelling, I bring content to life so it’s both accessible and interesting.
I design visual identities that reflect what an idea or organization stands for. Simple, honest, and memorable, made to connect with people on an emotional level.
I create digital experiences that are easy to use and meaningful to navigate. Whether it’s a website or app, I make sure it feels clear and welcoming for everyone.
My work is guided by the message and designed to engage and connect. To bring this to life, I use formats such as:
Exhibitions & Experience
I create spaces where people can learn, feel, and connect with ideas in a meaningful way. Whether it’s an exhibition, installation, or immersive experience, my focus is on making moments that matter.
Editorial & Print
I help make complex information easy to understand and engaging. Through clear layouts and storytelling, I bring content to life so it’s both accessible and interesting.
Visual identities
I design visual identities that reflect what an idea or organization stands for. Simple, honest, and memorable, made to connect with people on an emotional level.
Digital Interfaces
I create digital experiences that are easy to use and meaningful to navigate. Whether it’s a website or app, I make sure it feels clear and welcoming for everyone.
↓ OUR COLLABORATION
Sometimes ideas are still unfolding and the best way to express them isn’t clear yet. I’m here to listen, to ask questions, and to explore with you how your story can take shape and find its own form. If you feel like creating something meaningful together, let’s connect and see where the process leads us.
Contact me →