Pictures
Artistic Concept; Cover; Screen Printing
University of the Arts Bremen
Workshop 5for6
Concept of the Publication: Team
Cover: Dalila Maganinho
Concept of double page: Dalila Maganinho, Matthieu Brünner
Directed by: Jérôme Saint-Loubert Bié (Paris)
*Pictures reproduces all of Feldmann's published works that he produced in the period 1968-1974. He created and collected pictures of everyday objects and actions and put them together to small series which he edited in magazines and books.
Cover: Dalila Maganinho
Concept of double page: Dalila Maganinho, Matthieu Brünner
Directed by: Jérôme Saint-Loubert Bié (Paris)
*Pictures reproduces all of Feldmann's published works that he produced in the period 1968-1974. He created and collected pictures of everyday objects and actions and put them together to small series which he edited in magazines and books.
This publication examines the relationship between text and image through a systematic, chance-based approach. In collaboration, we created a "mental ping pong" system: a timed word generation process that formed the basis for selecting images. By Googling these words and choosing the first result, we focused on everyday motifs rather than the images themselves.
The concept was to let randomness guide the creative output while maintaining a clear framework. This process highlights how, even in a seemingly random approach, the underlying concept shapes the final result, demonstrating the importance of system-driven creativity in design.
The concept was to let randomness guide the creative output while maintaining a clear framework. This process highlights how, even in a seemingly random approach, the underlying concept shapes the final result, demonstrating the importance of system-driven creativity in design.
