Central de Frutas Painho (CFP)

The Painho branding, part of the broader identity for Central de Frutas do Painho (CFP), explores the connection between the Rocha pear’s exterior and interior. The symbol creates a visible metaphor between appearance and taste, surface and quality, reason and emotion. Inspired by the pear’s light green to golden-yellow skin, distinctive russet, and grainy white texture, the design reflects its authenticity and uniqueness.

A key element is the heart shape, a recurring motif in Portuguese design, forming the core of the symbol. It not only represents the fruit’s essence but also reinforces its cultural significance. This expressive and market-driven identity visually distinguishes Painho while maintaining a cohesive link to CFP.