Kulturbeutel 2.0
Bachelor Thesis
University of the Arts Bremen
Concept
Text
Design
Video
Performance
Exhibition
Print Production
Nominated for the HfK University Prize 2015
Showcased during the Open House Days
at the University of the Arts Bremen
Text
Design
Video
Performance
Exhibition
Print Production
Nominated for the HfK University Prize 2015
Showcased during the Open House Days
at the University of the Arts Bremen
Kulturbeutel 2.0 is a performative exhibition critically examining modern body hygiene and mental health. The term Kulturbeutel—a German word for a toiletry bag—literally means "culture bag."
While body hygiene is a daily routine in Western society, no equivalent exists for mental hygiene. Inspired by the WHO’s Health 2020 policy, the exhibition envisions Kulturbeutel 2.0 as a utopian mind-body connection promoting mental health as a general duty.
Since mental disorders are often invisible, the exhibition artistically explores how burnout, depression, anxiety, and happiness could be visualized. Illustrations are based on survey responses, with descriptions forming the basis for educational-style posters. The project also recontextualizes clichés from body care culture and examines online body trends, culminating in a meditation session with the fictional guru Dalilama.
While body hygiene is a daily routine in Western society, no equivalent exists for mental hygiene. Inspired by the WHO’s Health 2020 policy, the exhibition envisions Kulturbeutel 2.0 as a utopian mind-body connection promoting mental health as a general duty.
Since mental disorders are often invisible, the exhibition artistically explores how burnout, depression, anxiety, and happiness could be visualized. Illustrations are based on survey responses, with descriptions forming the basis for educational-style posters. The project also recontextualizes clichés from body care culture and examines online body trends, culminating in a meditation session with the fictional guru Dalilama.
Exhibited at the Open days HFK Bremen
Nominated for the Hochschulpreis
Nominated for the Hochschulpreis
